Mustang News is the official student-run news source for Cal Poly students and the greater San Luis Obispo community.
CCPR was tasked with increasing the amount of “likes” on Mustang New’s Facebook page. The campaign had two phases, spanning over two quarters – the creation and the launch. During the creation, CCPR created content for Mustang New’s social media platforms, produced marketing materials and did campus-wide outreach. During the launch, CCPR posted content across all of Mustang New’s social media channels, distributed and displayed marketing materials and follow up with the campus community. Mustang New’s Facebook page has reached nearly 10,000 likes.